The Importance of Social Media for Small Businesses

We get it. Whether you’re a marketer at a scaling startup or a local business owner trying to manage social accounts while keeping your business in check, social media may be one of the first things you put at the bottom of your to-do list.

Keep in mind:

Social media is a powerful tool for businesses of any industry or size, and finding potential customers on social media impacts directly on sales.

It has been reported that about 58% of people are more likely to buy from a brand that they follow on social media.

So it’s important to keep up with the trend and post on your socials, but is that all?

Though finding and keeping customers is challenging, maintaining and building relationships with your current customers are as equally if not more important.

In this day and age, any poor customer experiences or missed chances can spread throughout the social media like wildfire, leading to a downfall of your business that you’ve worked so hard to build. These instances can be detrimental to your business, especially if they’re not being engaged. If you’re not active on your business's social, by the time you notice it, it’s probably too late.

That’s not all. The number drastically increases if you use your social media in a effective, engaging way; 71% have said that they’re more likely to purchase from a brand that they’ve had positive social experience with.

Taking time out of your already busy day to moderate feedbacks, engage with your customers, and post consistently on your socials can be overwhelming. Whether you have a social media expert on staff or work with an agency, social media is an essential to the growth of a business.